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Recent Articles

image showing the growth in martech products over many years, with 14,000 this year.
B2B, Marketing, AI for marketers

Marketing Tech Stack 2024: an AI Explosion

Yesterday, Frans and Scott walked through the Martech landscape for 2024! Click through to get their full take, but...
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B2B, Marketing, Great Finds

Great Finds: ROI Calculators from Top Hat and Lumos

Website ROI Calculators How can you prove to prospects visiting your website that your product is great as you say it...
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Great marketing finds
B2B, Marketing, AI for marketers, Great Finds

Great Finds: Trust Insights AI's Time-Saving AI Prompt Frameworks

AI Prompts for Marketing If you search for AI prompts for marketing online, you'll find a lot of lists, generated...
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Image of an airtable timeline view of about 15 marketing campaigns over 6 months.
B2B, Marketing, K12

Efficient Marketing Team Work Management with Airtable

Here's one way to use Airtable to streamline marketing campaign management processes and enhance team collaboration at...
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B2B, Marketing, K12, Resources

Maximizing Sales and Marketing Collaboration for Effective Lead Handover

Set up lead handover mapping workshops to get effective collaboration between sales and marketing. Do you have problems...
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B2B, Marketing, K12, Great Finds

Great Find: Event Lead Generation Tactic from Hubilo

A few months ago, I ran across this great find for tradeshows/events, to help maximize lead generation. I attended...
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B2B, Marketing, K12, Resources

Resource: Build Your Customer Contact Pool

How can you source customer candidates for marketing case studies, articles, videos, bylines, speaking engagements...
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B2B, Marketing, Resources, Great Finds

Paid Digital: Example of a crystal-clear value proposition

As a marketing exec, I'm targeted with many, many campaigns, and sometimes I find fantastic inspiration. Here's one I...
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B2B, Marketing, K12, Great Finds

Webinar Marketing: a great tip from Superside

Here's a webinar tactic from Diana Kolesarova, Content Marketing Manager & Events Lead at Superside. Send an...
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