--- title: Blog | B2B description: B2B | Posts by Paula Cassin about marketing, edtech, learning image: https://pcassin.com/hubfs/website%20wallpaper-2.png --- [Skip to content](https://pcassin.com/blog/tag/b2b#main-content) [![paula cassin transparent logo-2](https://pcassin.com/hs-fs/hubfs/paula%20cassin%20transparent%20logo-2.png?width=300&height=138&name=paula%20cassin%20transparent%20logo-2.png "paula cassin transparent logo-2")](https://pcassin.com/) - [Resources](https://pcassin.com/b2b-marketing-resources-to-download-and-use-immediately) - [Great Marketing Finds](https://pcassin.com/blog/tag/great-finds) - [Blog](https://pcassin.com/blog) # B2B This is a search field with an auto-suggest feature attached. Go - There are no suggestions because the search field is empty. ## Recent Articles - Filter by: - [All](https://pcassin.com/blog/all) - [Marketing](https://pcassin.com/blog/tag/marketing) - [B2B](https://pcassin.com/blog/tag/b2b) - [K12](https://pcassin.com/blog/tag/k12) - [Great Finds](https://pcassin.com/blog/tag/great-finds) - [Education/future skills](https://pcassin.com/blog/tag/education-future-skills) - [Resources](https://pcassin.com/blog/tag/resources) [![image showing the growth in martech products over many years, with 14,000 this year.](https://pcassin.com/hubfs/Screenshot%202024-05-07%20at%206.13.47%20PM.png)](https://pcassin.com/blog/marketing-tech-stack-2024-an-ai-explosion) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [AI for marketers](https://pcassin.com/blog/tag/ai-for-marketers) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - May 8, 2024 ### [Marketing Tech Stack 2024: an AI Explosion](https://pcassin.com/blog/marketing-tech-stack-2024-an-ai-explosion) Yesterday, Frans and Scott walked through the Martech landscape for 2024! Click through to get their full take, but... [Read more](https://pcassin.com/blog/marketing-tech-stack-2024-an-ai-explosion) [![](https://pcassin.com/hubfs/Great%20Finds%20version%202.png)](https://pcassin.com/blog/great-finds-roi-calculators-from-top-hat-and-lumos) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [Great Finds](https://pcassin.com/blog/tag/great-finds) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - April 29, 2024 ### [Great Finds: ROI Calculators from Top Hat and Lumos](https://pcassin.com/blog/great-finds-roi-calculators-from-top-hat-and-lumos) Website ROI Calculators How can you prove to prospects visiting your website that your product is great as you say it... [Read more](https://pcassin.com/blog/great-finds-roi-calculators-from-top-hat-and-lumos) [![Great marketing finds](https://pcassin.com/hubfs/Great%20Finds%20version%202.png)](https://pcassin.com/blog/trust-insights-ais-time-saving-ai-prompt-frameworks) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [AI for marketers](https://pcassin.com/blog/tag/ai-for-marketers), [Great Finds](https://pcassin.com/blog/tag/great-finds) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - April 18, 2024 ### [Great Finds: Trust Insights AI's Time-Saving AI Prompt Frameworks](https://pcassin.com/blog/trust-insights-ais-time-saving-ai-prompt-frameworks) AI Prompts for Marketing If you search for AI prompts for marketing online, you'll find a lot of lists, generated... [Read more](https://pcassin.com/blog/trust-insights-ais-time-saving-ai-prompt-frameworks) [![Image of an airtable timeline view of about 15 marketing campaigns over 6 months.](https://pcassin.com/hubfs/Screenshot%202024-03-20%20at%205.18.07%20PM.png)](https://pcassin.com/blog/efficient-marketing-team-work-management-with-airtable) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [K12](https://pcassin.com/blog/tag/k12) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - March 21, 2024 ### [Efficient Marketing Team Work Management with Airtable](https://pcassin.com/blog/efficient-marketing-team-work-management-with-airtable) Here's one way to use Airtable to streamline marketing campaign management processes and enhance team collaboration at... [Read more](https://pcassin.com/blog/efficient-marketing-team-work-management-with-airtable) [![](https://pcassin.com/hubfs/Screenshot%202024-02-25%20at%202-48-31%20PM.png)](https://pcassin.com/blog/maximizing-sales-and-marketing-collaboration-for-effective-lead-handover) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [K12](https://pcassin.com/blog/tag/k12), [Resources](https://pcassin.com/blog/tag/resources) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - March 4, 2024 ### [Maximizing Sales and Marketing Collaboration for Effective Lead Handover](https://pcassin.com/blog/maximizing-sales-and-marketing-collaboration-for-effective-lead-handover) Set up lead handover mapping workshops to get effective collaboration between sales and marketing. Do you have problems... [Read more](https://pcassin.com/blog/maximizing-sales-and-marketing-collaboration-for-effective-lead-handover) [![](https://pcassin.com/hubfs/Great%20Finds%20version%202.png)](https://pcassin.com/blog/great-find-event-lead-generation-tactic-from-hubilo) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [K12](https://pcassin.com/blog/tag/k12), [Great Finds](https://pcassin.com/blog/tag/great-finds) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - March 1, 2024 ### [Great Find: Event Lead Generation Tactic from Hubilo](https://pcassin.com/blog/great-find-event-lead-generation-tactic-from-hubilo) A few months ago, I ran across this great find for tradeshows/events, to help maximize lead generation. I attended... [Read more](https://pcassin.com/blog/great-find-event-lead-generation-tactic-from-hubilo) [![](https://pcassin.com/hubfs/crowd%20at%20concert%20crop-1.png)](https://pcassin.com/blog/resource-finding-those-customer-speakers/storytellers) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [K12](https://pcassin.com/blog/tag/k12), [Resources](https://pcassin.com/blog/tag/resources) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - February 28, 2024 ### [Resource: Build Your Customer Contact Pool](https://pcassin.com/blog/resource-finding-those-customer-speakers/storytellers) How can you source customer candidates for marketing case studies, articles, videos, bylines, speaking engagements... [Read more](https://pcassin.com/blog/resource-finding-those-customer-speakers/storytellers) [![](https://pcassin.com/hubfs/Great%20Finds%20version%202.png)](https://pcassin.com/blog/b2b-marketing-example-of-a-crystal-clear-value-proposition) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [Resources](https://pcassin.com/blog/tag/resources), [Great Finds](https://pcassin.com/blog/tag/great-finds) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - February 24, 2024 ### [Paid Digital: Example of a crystal-clear value proposition](https://pcassin.com/blog/b2b-marketing-example-of-a-crystal-clear-value-proposition) As a marketing exec, I'm targeted with many, many campaigns, and sometimes I find fantastic inspiration. Here's one I... [Read more](https://pcassin.com/blog/b2b-marketing-example-of-a-crystal-clear-value-proposition) [![](https://pcassin.com/hubfs/Great%20Finds%20version%202.png)](https://pcassin.com/blog/webinar-marketing-a-great-tip-from-superside) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [K12](https://pcassin.com/blog/tag/k12), [Great Finds](https://pcassin.com/blog/tag/great-finds) - [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) - February 19, 2024 ### [Webinar Marketing: a great tip from Superside](https://pcassin.com/blog/webinar-marketing-a-great-tip-from-superside) Here's a webinar tactic from Diana Kolesarova, Content Marketing Manager & Events Lead at Superside. Send an... [Read more](https://pcassin.com/blog/webinar-marketing-a-great-tip-from-superside) [![paula cassin transparent logo-2](https://pcassin.com/hs-fs/hubfs/paula%20cassin%20transparent%20logo-2.png?width=150&height=69&name=paula%20cassin%20transparent%20logo-2.png "paula cassin transparent logo-2")](https://pcassin.com/)     ### Pages [Home](https://pcassin.com) [Blog](https://pcassin.com/blog) [Resources to Download](https://pcassin.com/b2b-marketing-resources-to-download-and-use-immediately) [Great Marketing Finds](https://pcassin.com/blog/tag/great-finds) [About/Portfolio](https://pcassin.com/about-b2b-marketing-paula-cassin) ### Contact Me [Email Me](mailto:paulacassin@gmail.com) [Connect on LinkedIn](https://www.linkedin.com/in/paulacassin/) [Book Time With Me](https://calendly.com/paulacassin/) --- Powered by HubSnacks [Follow us on LinkedIn](https://www.linkedin.com/in/paulacassin) [Follow us on Facebook](https://www.facebook.com/paulacassin) [Follow us on Twitter](https://twitter.com/paulacassin)