--- title: "Webinar Marketing:
a great tip from Superside" description: "B2B marketing webinars - here's a great idea I gathered from Superside: send 2 follow up emails, one with summary, one with recording to expand engagement." image: https://pcassin.com/hubfs/Great%20Finds%20version%202.png --- [Skip to content](https://pcassin.com/blog/webinar-marketing-a-great-tip-from-superside#main-content) [![paula cassin personal brand](https://pcassin.com/hs-fs/hubfs/paula%20cassin%20transparent%20logo-1.png?width=448&height=206&name=paula%20cassin%20transparent%20logo-1.png "paula cassin personal brand")](https://pcassin.com/) - [Resources](https://pcassin.com/b2b-marketing-resources-to-download-and-use-immediately) - [Great Marketing Finds](https://pcassin.com/blog/tag/great-finds) - [Blog](https://pcassin.com/blog) - [B2B](https://pcassin.com/blog/tag/b2b), - [Marketing](https://pcassin.com/blog/tag/marketing), - [K12](https://pcassin.com/blog/tag/k12), - [Great Finds](https://pcassin.com/blog/tag/great-finds) # Webinar Marketing: a great tip from Superside ![](https://pcassin.com/hubfs/Great%20Finds%20version%202.png) - February 19, 2024 ![Paula Cassin](https://pcassin.com/hubfs/headshot%202.png) [Paula Cassin](https://pcassin.com/blog/author/paula-cassin) Here's a webinar tactic from Diana Kolesarova, Content Marketing Manager & Events Lead at Superside.  #### Send an easy-to-absorb summary to your registrants the same day. Send the recording separately the day after. - This gives you 2 potential interaction points instead of one - Efficiency is not the goal here - it's engagement, isn't it. Up until now for our K12 thought leader and expert/customer panel webinars, my team's strategy has been to send slides, handouts/links, AND the clean recording the next morning, with SDR outreach to new leads generated the day after that and appropriate automation for the rest. Have a look at this great example from SuperSide - I registered but missed their [AI Marketing session](https://www.superside.com/lp/gatherandgrow-power-of-ai-in-marketing-recording?utm_campaign=%5BTatevik%20Maytesyan%20-%20G%26G%5D%2030th%20January%202024&utm_medium=email&_hsmi=292436513&_hsenc=p2ANqtz-9r03LGx9-Ki1mt2xVTmrVIWySgxnMCrlCNWfDclk5V__JcZZXp7ErfOa7XVSNQlvQuI58_IBPROGltL1A8nXARxe8JZA&utm_content=292436513&utm_source=hs_automation). I received this a couple of hours later:  [![superside screencapture-mail-google-mail-u-0-2024-02-24-11_03_46](https://pcassin.com/hs-fs/hubfs/superside%20screencapture-mail-google-mail-u-0-2024-02-24-11_03_46.png?width=698&height=2161&name=superside%20screencapture-mail-google-mail-u-0-2024-02-24-11_03_46.png)](https://www.superside.com/lp/gatherandgrow-power-of-ai-in-marketing-recording?utm_campaign=%5BTatevik%20Maytesyan%20-%20G%26G%5D%2030th%20January%202024&utm_medium=email&_hsmi=292436513&_hsenc=p2ANqtz-9r03LGx9-Ki1mt2xVTmrVIWySgxnMCrlCNWfDclk5V__JcZZXp7ErfOa7XVSNQlvQuI58_IBPROGltL1A8nXARxe8JZA&utm_content=292436513&utm_source=hs_automation) The email is super long, isn't it...But it's a good list of takeaways, very useful to registrants interested in this topic. There are a couple in there that interest me - for example AI for analytics interests me, especially analytics to help with customized attribution models, segmentation, and for analyzing personas, lead scoring. Superside sent me a link to the recording the next day:  ![Screenshot 2024-02-24 at 11.02.42 AM](https://pcassin.com/hs-fs/hubfs/Screenshot%202024-02-24%20at%2011.02.42%20AM.png?width=1542&height=287&name=Screenshot%202024-02-24%20at%2011.02.42%20AM.png) Going forward, the team would need to allocate more time to do this. Our webinars showcase K-12 leaders who are also customers, sharing their best practices with peers, so many takeaways won't be mapped out fully ahead of time. IMHO, we'd still need a smart marketer to pick the best takeaways, and then get AI to help with wording. But that might change in future. Don't you find that companies that market to marketers 😀 are a often great source of inspiration? They have to impress and engage people who know exactly what they're after, and there's an insane amount of competition. Blog ## Recent Articles [![](https://pcassin.com/hubfs/Great%20Finds%20version%202.png)](https://pcassin.com/blog/b2b-marketing-example-of-a-crystal-clear-value-proposition) [B2B](https://pcassin.com/blog/tag/b2b), [Marketing](https://pcassin.com/blog/tag/marketing), [Resources](https://pcassin.com/blog/tag/resources), [Great Finds](https://pcassin.com/blog/tag/great-finds) ### [Paid Digital: Example of a crystal-clear value proposition](https://pcassin.com/blog/b2b-marketing-example-of-a-crystal-clear-value-proposition) February 24, 2024 As a marketing exec, I'm targeted with many, many campaigns, and sometimes I find fantastic inspiration. Here's one I... 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