Here's a webinar tactic from Diana Kolesarova, Content Marketing Manager & Events Lead at Superside.
Send an easy-to-absorb summary to your registrants the same day.
Send the recording separately the day after.
- This gives you 2 potential interaction points instead of one
- Efficiency is not the goal here - it's engagement, isn't it.
Up until now for our K12 thought leader and expert/customer panel webinars, my team's strategy has been to send slides, handouts/links, AND the clean recording the next morning, with SDR outreach to new leads generated the day after that and appropriate automation for the rest.
Have a look at this great example from SuperSide - I registered but missed their AI Marketing session. I received this a couple of hours later:
The email is super long, isn't it...But it's a good list of takeaways, very useful to registrants interested in this topic. There are a couple in there that interest me - for example AI for analytics interests me, especially analytics to help with customized attribution models, segmentation, and for analyzing personas, lead scoring.
Superside sent me a link to the recording the next day:
Going forward, the team would need to allocate more time to do this. Our webinars showcase K-12 leaders who are also customers, sharing their best practices with peers, so many takeaways won't be mapped out fully ahead of time.
IMHO, we'd still need a smart marketer to pick the best takeaways, and then get AI to help with wording. But that might change in future.
Don't you find that companies that market to marketers 😀 are a often great source of inspiration? They have to impress and engage people who know exactly what they're after, and there's an insane amount of competition.
