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Recent Articles

Image of an airtable timeline view of about 15 marketing campaigns over 6 months.
B2B, Marketing, K12

Efficient Marketing Team Work Management with Airtable

Here's one way to use Airtable to streamline marketing campaign management processes and enhance team collaboration at...
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a diagram showing 6 quarters and the k12 buying phases and the parallel go-to-market phases for edtech.
Marketing, K12

Strategic Marketing Tactics: Reaching K12 Districts Effectively

B2B marketers and salespeople serving K-12 schools and districts know that the go-to-market strategy for this industry...
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B2B, Marketing, K12, Resources

Maximizing Sales and Marketing Collaboration for Effective Lead Handover

Set up lead handover mapping workshops to get effective collaboration between sales and marketing. Do you have problems...
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B2B, Marketing, K12, Great Finds

Great Find: Event Lead Generation Tactic from Hubilo

A few months ago, I ran across this great find for tradeshows/events, to help maximize lead generation. I attended...
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K12, Resources

Resource: Lead Process Mapping Template

Use this virtual whiteboard Lead Process Mapping template for a collaborative activity to help Marketing and Sales...
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B2B, Marketing, K12, Resources

Resource: Build Your Customer Contact Pool

How can you source customer candidates for marketing case studies, articles, videos, bylines, speaking engagements...
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B2B, Marketing, K12, Great Finds

Webinar Marketing: a great tip from Superside

Here's a webinar tactic from Diana Kolesarova, Content Marketing Manager & Events Lead at Superside. Send an...
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