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- Paula Cassin
- May 8, 2024
Yesterday, Frans and Scott walked through the Martech landscape for 2024! Click through to get their full take, but...
- Paula Cassin
- April 29, 2024
Website ROI Calculators How can you prove to prospects visiting your website that your product is great as you say it...
- Paula Cassin
- April 18, 2024
AI Prompts for Marketing If you search for AI prompts for marketing online, you'll find a lot of lists, generated...
- Paula Cassin
- March 21, 2024
Here's one way to use Airtable to streamline marketing campaign management processes and enhance team collaboration at...
- Paula Cassin
- March 5, 2024
B2B marketers and salespeople serving K-12 schools and districts know that the go-to-market strategy for this industry...
- Paula Cassin
- March 4, 2024
Set up lead handover mapping workshops to get effective collaboration between sales and marketing. Do you have problems...
- Paula Cassin
- March 1, 2024
A few months ago, I ran across this great find for tradeshows/events, to help maximize lead generation. I attended...
- Paula Cassin
- February 29, 2024
Use this virtual whiteboard Lead Process Mapping template for a collaborative activity to help Marketing and Sales...
- Paula Cassin
- February 28, 2024
How can you source customer candidates for marketing case studies, articles, videos, bylines, speaking engagements...
- Paula Cassin
- February 24, 2024
As a marketing exec, I'm targeted with many, many campaigns, and sometimes I find fantastic inspiration. Here's one I...
- Paula Cassin
- February 19, 2024
Here's a webinar tactic from Diana Kolesarova, Content Marketing Manager & Events Lead at Superside. Send an...
- Paula Cassin
- January 25, 2024
I originally published this article 4 years ago - I still like it. I recently read this:
- Paula Cassin
- January 23, 2024
One of the important skills for the future, which all kids need to develop (according to a growing number of...
- Paula Cassin
- January 19, 2024
Continuing from Part 1…
- Paula Cassin
- January 17, 2024
This post was originally published on February 11, 2016. Thanks to Bruce Dixon of Pecha Kucha Santa Barbara for...