Paula Cassin

Paula Cassin

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Marketing Tech Stack 2024: an AI Explosion

Yesterday, Frans and Scott walked through the Martech landscape for 2024! Click through to get their full take, but...

Great Finds: ROI Calculators from Top Hat and Lumos

Website ROI Calculators How can you prove to prospects visiting your website that your product is great as you say it...

Great Finds: Trust Insights AI's Time-Saving AI Prompt Frameworks

AI Prompts for Marketing If you search for AI prompts for marketing online, you'll find a lot of lists, generated...

Efficient Marketing Team Work Management with Airtable

Here's one way to use Airtable to streamline marketing campaign management processes and enhance team collaboration at...

Strategic Marketing Tactics: Reaching K12 Districts Effectively

B2B marketers and salespeople serving K-12 schools and districts know that the go-to-market strategy for this industry...

Maximizing Sales and Marketing Collaboration for Effective Lead Handover

Set up lead handover mapping workshops to get effective collaboration between sales and marketing. Do you have problems...

Great Find: Event Lead Generation Tactic from Hubilo

A few months ago, I ran across this great find for tradeshows/events, to help maximize lead generation. I attended...

Resource: Lead Process Mapping Template

Use this virtual whiteboard Lead Process Mapping template for a collaborative activity to help Marketing and Sales...

Resource: Build Your Customer Contact Pool

How can you source customer candidates for marketing case studies, articles, videos, bylines, speaking engagements...

Paid Digital: Example of a crystal-clear value proposition

As a marketing exec, I'm targeted with many, many campaigns, and sometimes I find fantastic inspiration. Here's one I...